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C R A I G K U O
H E A D O F D E S I G N
E G G U L E E
P R O D U C T D E S I G N
Yourator 12th with Kika Tech
KIKA &
LANGUAGE INTERFACE
Kika design principles & organization leadership (public version)
/ / /
DIGITAL COMMUNICATION
DIGITAL COMMUNICATION
Web portal
ex. Yahoo!
Search portal
ex. Google
Communication portal
ex. WeChat / LINE / Slack or ChatBot
WHY DIGITAL COMMUNICATION
60M 60B
WHATSAPP & FBM
Prototyping of UX
1
KikaDesign Leadership
3
OVERVIEW
20 min 20 min
KikaDesign Principles
2
20 min
SEND A MESSAGE
A A
……
BB
REDEFINE INTERACTION
( ) ( )
INTERACTION PROTOTYPING
Popup
/ Emoji
+
/ Emoji
. . .
INTERACTION PROTOTYPING
Popup
DESIGN RULES
•
•
( )
PURPOSE OF PROTOTYPING
1 2 3
Prototyping of UX
1
KikaDesign Leadership
3
OVERVIEW
KikaDesign Principles
2
DESIGN PRINCIPLES
Natural Direct Adaptive
Kika design principles & organization leadership (public version)
PRINCIPLE TO STRATEGY
MAGICTEXT
1
2
3
1
2
3
3
DESIGN TO PRODUCT
:
PURPOSE OF DESIGN
1 2 3
  - -  - -
VOICE USER INTERFACE
EMOTION INTERACTION
Full: iuput status. Halo: output status
Standby
Standby,
sense of breath.
We want to convey a main concept:
Kika-ai, a assistant always wait for serving.
Thinking
Analyzing.
combined with people’s experience of
other device, we changed the color to
strongly indicate the status.
Awake
Speaking
Opposite from all the rest status, it’s time
for Kika-ai to speak.
Listening
To make the assistant more lively, and add
some vivid personality, we create a sparkle
bumping motion. Kika-ai is optimistic to
hear whatever you say.
VOICE FOCUSING
DIALOGUE FEEDBACK
CONTINUITY INTERACTION
1
2
3
KIKAGO
1
2
3
3
3
VUI +GUI message
“
”
— KIKADESIGN
Prototyping of UX
1
KikaDesign Leadership
3
OVERVIEW
KikaDesign Principles
2
/
“ GM ”
—
PURPOSE OF DESIGN
1 2 3
  - -  - -
Word
Microsoft Word Effect
From Daniel Ruston - Design for a vision
“ ”
— KIKA WITH
1
2
3
::
::
::
Leadership
9 PRINCIPLES OF LEADERSHIP
BA C
“ ”
A 
“ / / ”
“ ”
B 
“ ”
“ ( )”
“ LEADER ≠ MANAGER”
C 
“ ”
“ ( / )”
“ ( )”
TOKYO
TAIPEI
SAN
JOSE
IxDA
IxDC
2018
Media
Prototyping of UX
1
KikaDesign Leadership
3
OVERVIEW
KikaDesign Principles
2
/ /
REFERENCE
5
DESIGN FOR A VISION @GOOGLE
SHAPING DESIGN VISION @DESIGNBETTER.CO FREE DESIGN BOOK
LEADING FOR CREATIVITY @IDEOU $$$ PAID IDEO COURSE
THE POWER OF THE ELASTIC PRODUCT TEAM @AIRBNB
HOW WE MANAGE EFFECTIVE DESIGN AT SCALE @AIRBNB
Yourator 12th with Kika Tech
Q&A
C R A I G K U O
H E A D O F D E S I G N
E G G U L E E
P R O D U C T D E S I G N

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Kika design principles & organization leadership (public version)